Execution is the vehicle which allows ideas (of all calibres) to change the world. But what constitutes good execution?
A terrible social media strategy…
In an era of heightened social media maturity and boredom of broadcasts, we need to recognise which channel works best for a brand, and where to focus social effort.
Given that Chinese luxury consumers are disadvantaged due to higher prices than their European counterparts, Chanel is planning to equalise the product prices – starting with 3 of its iconic products.
A Bloggers perspective on the talking dead – Social Zombies.
Social media is an essential asset that should be used as a live platform to extract every drop of customer value – both sales and advocacy value.
The Indie Web, a ‘people focused’ antithesis to the ‘corporate web’ aims to secure a neutral digital ground, enhancing cross-service engagement and leaving control to the author.
The tourist’s journey has become increasingly seamless with the bourgeoning list of travel apps.
