What does the future of the agency, and the advertising industry at large, look like? In a Campaign panel called ‘What’s your worth?’, marketing executives from both sides of the agency/client divide sat down together to explore the role of each player in an era of disruption, transformation and hybrid models.
Tag Archives: Artificial Intelligence
The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. From programmatic buying to e-commerce, AI is already disrupting how brands engage with consumers
Snapchat AR, Netflix dominance and more are among our key takeaways from Vanity Fair’s New Establishment Summit.
Wearable devices, patches and sensors are what spring to mind when considering the technological innovations driving health and wellness.
IBM’s Grace Ho explains how augmented human intelligence can impact content marketing.
Join Andrew Van Aken and Michael McCarthy, from Ogilvy New York, as they discuss demystifying machine learning and artificial intelligence, recent buzz around machine learning, and more.
Automation is coming, and its effect on human interaction could is something that needs to be monitored and addressed.
Artificial Intelligence – a positive disruption for our economy.
On Monday at Cannes, the artificial took center stage. Jeremy Katz breaks it down in 60 seconds.