How do you get your brand to soar, when all the customer really wants is the absolute lowest price? In an Aviation Festival Asia panel moderated by Ogilvy Consulting’s Managing Partner Lucy McCabe, airline marketers talked about how they are taking digital transformation to the skies.
Tag Archives: Aviation
Ogilvy’s Rory Sutherland talks about his travel frustrations and designers’ inability to catch up with his 21st century technology needs
British defence company and security contractor BAE Systems have developed a smart sensor that will enable aeroplanes to detect damage, much like human skin.