Tag Archives: Aviation

How data keeps airline brands flying high

How do you get your brand to soar, when all the customer really wants is the absolute lowest price? In an Aviation Festival Asia panel moderated by Ogilvy Consulting’s Managing Partner Lucy McCabe, airline marketers talked about how they are taking digital transformation to the skies.

Making machines more human

British defence company and security contractor BAE Systems have developed a smart sensor that will enable aeroplanes to detect damage, much like human skin.