At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will play in helping brands access consumer insights and overcome bias.
Tag Archives: Big Data
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
Perception is everything.
Ogilvy UK was on the ground all week collecting the latest trends from Advertising Week Europe. Here are nine key highlights from the week.
Every industry is told that it’s time to be entranced by big data analytics. But what does that mean?
Paul Cobban of DBS on how businesses should deal with the cognitive revolution.
Ekene Ijoema on how he uses data sources to create beautiful and meaningful art that helps people better understand social issues.
Gender equality and its intersection with technology and data was a big theme at Mobile World Congress.
There are genuine insights to be found amid all the brand buzz at CES 2017, if you know where to look.
How the movie studio uses big data, and how marketers and agencies may have not quite gotten the gist yet.