Now that Cannes Lions is over for another year, it’s time to take stock of the insights and inspiration from the week. A number of common trends and themes emerged in the Palais — here is what everyone needs to know right now as the industry continues to evolve.
Tag Archives: Brand Activism
Another day, another social media storm, this time surrounding the new ad for Pepsi, which co-opts the activism “trend” to sell soda and gets literally everything wrong.
How do you reach consumers who are going offline and don’t want to be found? By finding purpose and sparking joy.