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  • The Shift from Image to Impact: How Brands Are Creating an Antidote to Apathy

    Since the dawn of advertising, brands have tried to attach themselves to cultural trends. When brands see something catch the attention of their target audience, they figure it makes sense to latch on. And that’s because for the longest time, effective marketing was about conjuring an image. 

    Brand Strategy
    • 8 Jun
    • 0
    • 0
  • What is the role of creativity in a data-driven world?

    The rise of data, new technologies and disrupters means that the advertising agency is almost unrecognisable from what it was as little as five years ago.

    Digital Transformation
    • 1 Oct
    • 0
    • 0
  • John Seifert on Making Brands Matter Today

    Our Worldwide CEO John Seifert talked to Maria Bartiromo of Fox Business about making brands matter in a changing media landscape.

    Brand Strategy
    • 18 Jun
    • 0
    • 0
  • The Resurgence Of The Purple Cow

    Brand building in a digitally-powered world.

    Topics :: Features
    • 21 Dec
    • 2
    • 0
  • Keith Weed on Artificial Intelligence

    Keith Weed, CMO of Unilever on artificial intelligence, brand authenticity and marketing to women.

    Events :: Cannes Lions
    • 27 Jun
    • 0
    • 0
  • Find Your Right Match

    How to strike the right kind of relationship with your influencers.

    Topics :: Social
    • 28 May
    • 0
    • 0
  • Blogging scandal offers brands food for thought

    Self-proclaimed health guru Food Babe has come under fire lately, leaving brands with a cautionary tale of trust and transparency.

    Library :: Highlights
    • 17 Apr
    • 0
    • 0
  • Connecting the Dots

    Branded moments can help form connections with customers who might otherwise pass you by.

    Topics :: Retail / Ecommerce
    • 2 Feb
    • 0
    • 0
  • YouTube’s Eric Solomon on authenticity in brands

    ogilvydo.com bagged an interview with Eric Solomon of The [email protected] He spoke about creating authentic content for a fan-led world, where people are no longer just listeners, but participants.

    Topics :: Social
    • 18 Sep
    • 1
    • 0
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