Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Malibu, Pernod Ricard’s rum brand, are launching 40,000 near field communication enabled bottles in the world’s largest test of the tech on a consumer product.
Millennials aren’t selfish; they want to donate to charity – but they also want to see where their money goes.
How the fascinating and secretive world of airline loyalty programmes is changing.
….and how other players can compete.
What happens when you’re spending a lot of money in the name of loyalty, but it’s loyalty to the wrong thing?
At Cannes, Ray Velez and Will Sansom made four bold predictions about the next decade in advertising and offered suggestions on how to handle the changes.
Given the forces that are shaping retail, here are five areas retailers should focus on in the next five years.
From the “PR School” series by Managing Director turned NYU professor, Jennifer Risi shares social media and creativity in strategic communications.
In recent years more companies have come to the conclusion that strategic public relations works – sometimes better than other marketing efforts, and at a fraction of the cost.
