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  • It’s Official, Big Brands Aren’t Dying

    Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.

    Topics :: Retail / Ecommerce
    • 23 Oct
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  • Malibu launches 40,000 connected bottles

    Malibu, Pernod Ricard’s rum brand, are launching 40,000 near field communication enabled bottles in the world’s largest test of the tech on a consumer product.

    News & Views
    • 31 Aug
    • 0
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  • Running a charity in the digital age

    Millennials aren’t selfish; they want to donate to charity – but they also want to see where their money goes.

    News & Views
    • 13 Jun
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  • Points Mean Prizes, But Not Everyone’s Winning

    How the fascinating and secretive world of airline loyalty programmes is changing.

    Topics :: Retail / Ecommerce
    • 11 Apr
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  • How Amazon Wins In eTail

    ….and how other players can compete.

    Events :: NRF 2016
    • 19 Jan
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  • Is your Loyalty Program Really A Disloyalty Program?

    What happens when you’re spending a lot of money in the name of loyalty, but it’s loyalty to the wrong thing?

    Topics :: Flying Seraph
    • 23 Jun
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  • What’s Coming, And What To Do About It

    At Cannes, Ray Velez and Will Sansom made four bold predictions about the next decade in advertising and offered suggestions on how to handle the changes.

    Events :: Cannes Lions
    • 23 Jun
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  • Five Focus Points For Consumer Brands In The Next Five Years

    Given the forces that are shaping retail, here are five areas retailers should focus on in the next five years.

    Topics :: Retail / Ecommerce
    • 2 Jun
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  • PR School: Creativity In Strategic Communications

    From the “PR School” series by Managing Director turned NYU professor, Jennifer Risi shares social media and creativity in strategic communications.

    Topics :: PR
    • 2 Jun
    • 0
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  • How Strategic Communications Drives Business Outcome

    In recent years more companies have come to the conclusion that strategic public relations works – sometimes better than other marketing efforts, and at a fraction of the cost.

    Topics :: PR
    • 14 Apr
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