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  • The world’s 10 most valuable brands

    Google has elbowed Apple from the number 1 spot to claim the world’s most valuable brand, according to Millward Brown’s BrandZ™ Global Top 100 ranking for 2016.

    News & Views
    • 13 Jun
    • 0
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  • How Messing With Brand Personality Kills Brands

    A true story about a harm to a human brain which caused significant personality change and much greater losses. Which is precisely what you risk when you tinker with a brand’s personality.

    Topics :: Flying Seraph
    • 20 Jul
    • 0
    • 0

  • When The Homeless Wear Prada

    A take on how easily you can screw up brand meaning when you trade short-term sales to long-term brand value.

    Topics :: Flying Seraph
    • 31 Mar
    • 0
    • 0

  • Unleashing The Hidden Power Of Brand

    Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather speaks to Joanna Seddon of OgilvyRED about ‘The Brand in the Boardroom’ and offers a sneak peak at the paper itself.

    Topics :: PR
    • 14 Mar
    • 0
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