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  • COVID-19 and ‘The Tiger King’

    There is a pandemic currently sweeping across the globe which has profoundly impacted society as a whole. It’s the new Netflix docuseries everyone is talking about: ‘Tiger King: Murder, Mayhem and Madness’.

    Brand Strategy
    • 17 Apr
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  • Benoit Wiesser on Why Nostalgia Can Work for Brands

    Back when he was at school in the 1990s, Josiah Chua says “everyone” had a Tamagotchi. The 31-year-old remembers how the playground buzzed with kids addicted to their digital pets.

    Brand Strategy
    • 3 Jun
    • 0
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  • Insta-Branding: The Impact of Instagram on the Orthodoxies of Traditional Branding

    world previously dominated by giants like P&G and Unilever, smaller brands are now being born and raised online, and they are taking on the big guys. With tools like Instagram at hand, brands are now able to connect directly with their consumers, leveling the playing field for all.

    PR
    • 29 Jan
    • 0
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  • Making A Difference: MAKERS Conference 2018

    Hundreds of influencers gathered for the Makers conference, held in Hollywood. It’s always a highly anticipated event, but the conference..

    PR
    • 5 Mar
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  • 5 Trends From Ad Bowl 2018

    Justine Herz offers 5 takeaways from TV advertising’s biggest night.

    Topics :: Storytelling
    • 6 Feb
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  • World Economic Forum 2018 In A Changing World

    The 2018 edition of the World Economic Forum saw many of the global political and financial elites coming to terms with a rapidly changing and shifting world.

    Topics :: Features
    • 30 Jan
    • 1
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  • The Resurgence Of The Purple Cow

    Brand building in a digitally-powered world.

    Topics :: Features
    • 21 Dec
    • 2
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  • Ogilvy On Advertising in the Digital Age

    Jennifer Risi sat down with Ogilvy Non-Executive Chairman Miles Young to discuss his new book, Ogilvy On Advertising in the Digital Age, a follow up to David Ogilvy’s “advertising bible”.

    Topics :: Digital
    • 9 Nov
    • 0
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  • Q&A With Lenovo CMO David Roman

    Jennifer Risi sat down with Lenovo CMO David Roman at The Holmes Report’s #PRovoke17 conference for a wide ranging chat on brands in the digital age.

    Topics :: PR
    • 1 Nov
    • 0
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  • It’s Official, Big Brands Aren’t Dying

    Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.

    Topics :: Retail / Ecommerce
    • 23 Oct
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