Back when he was at school in the 1990s, Josiah Chua says “everyone” had a Tamagotchi. The 31-year-old remembers how the playground buzzed with kids addicted to their digital pets.
Tag Archives: Brands
Are the most popular brands different than before? Is that causing us to question the traditional rules of branding? Today’s..
Hundreds of influencers gathered for the Makers conference, held in Hollywood. It’s always a highly anticipated event, but the conference..
Justine Herz offers 5 takeaways from TV advertising’s biggest night.
The 2018 edition of the World Economic Forum saw many of the global political and financial elites coming to terms with a rapidly changing and shifting world.
Brand building in a digitally-powered world.
Jennifer Risi sat down with Ogilvy Non-Executive Chairman Miles Young to discuss his new book, Ogilvy On Advertising in the Digital Age, a follow up to David Ogilvy’s “advertising bible”.
Jennifer Risi sat down with Lenovo CMO David Roman at The Holmes Report’s #PRovoke17 conference for a wide ranging chat on brands in the digital age.
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
What the story of a famous hotel chain tells us about the importance of brands.