Are the most popular brands different than before? Is that causing us to question the traditional rules of branding? Today’s..
Tag Archives: Brands
Hundreds of influencers gathered for this year’s Makers conference, held in Hollywood last week. It’s always a highly anticipated event,..
Justine Herz offers 5 takeaways from TV advertising’s biggest night.
The 2018 edition of the World Economic Forum saw many of the global political and financial elites coming to terms with a rapidly changing and shifting world.
Brand building in a digitally-powered world.
Jennifer Risi sat down with Ogilvy Non-Executive Chairman Miles Young to discuss his new book, Ogilvy On Advertising in the Digital Age, a follow up to David Ogilvy’s “advertising bible”.
Jennifer Risi sat down with Lenovo CMO David Roman at The Holmes Report’s #PRovoke17 conference for a wide ranging chat on brands in the digital age.
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
What the story of a famous hotel chain tells us about the importance of brands.
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?