Ogilvy has named a new Worldwide Chief Talent Officer as the agency continues its Next Chapter transformation.
Traditional meanings of brand, customer and marketing have evolved in a new paradigm of mobile : both exhausting and energising!
OgilvyOne Worldwide Chairman and CEO Brian Fetherstonhaugh offers three examples of big brands who came late to digital.
OgilvyOne Worldwide Chairman and CEO, Brian Fetherstonhaugh was the keynote speaker at Ogilvy Singapore’s Disrupt or Be Disrupted conference.
Successful selling will always remain centered on the customer, but the successful salesperson will anticipate the customer’s changing behaviour.
Brian Fetherstonhaugh, Global CEO of OgilvyOne Worldwide has had a 30-year career in marketing. He explains why if he was starting his career now it would be in eCommerce.
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne shares that consumer expectations today are seamless and are shaping what marketers deliver.
eCommerce is a huge prize but it’s not an easy game for marketers to play and win.
Whether its in-store, online or mobile — Shopper Experience is everything.
