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  • Fetherstonhaugh Named WW Chief Talent Officer

    Ogilvy has named a new Worldwide Chief Talent Officer as the agency continues its Next Chapter transformation.

    Topics :: Ogilvy Influencers
    • 4 Nov
    • 0
    • 0
  • Relentless Pursuit Of Digital Marketing Transformation

    Traditional meanings of brand, customer and marketing have evolved in a new paradigm of mobile : both exhausting and energising!

    Topics :: Digital
    • 3 Jun
    • 0
    • 0
  • Surviving Disruption As A Non-disruptor Brand

    OgilvyOne Worldwide Chairman and CEO Brian Fetherstonhaugh offers three examples of big brands who came late to digital.

    Topics :: Digital
    • 9 May
    • 0
    • 0
  • Brian Fetherstonhaugh On Digital Transformation

    OgilvyOne Worldwide Chairman and CEO, Brian Fetherstonhaugh was the keynote speaker at Ogilvy Singapore’s Disrupt or Be Disrupted conference.

    Topics :: Digital
    • 28 Apr
    • 0
    • 0
  • The Future Of Selling

    Successful selling will always remain centered on the customer, but the successful salesperson will anticipate the customer’s changing behaviour.

    Topics :: Ogilvy Influencers
    • 22 Oct
    • 0
    • 0
  • Why a career in eCommerce is hot

    Brian Fetherstonhaugh, Global CEO of OgilvyOne Worldwide has had a 30-year career in marketing. He explains why if he was starting his career now it would be in eCommerce.

    Topics :: Retail / Ecommerce
    • 12 Mar
    • 0
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  • Continuity: The big change in Commerce

    Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne shares that consumer expectations today are seamless and are shaping what marketers deliver.

    Topics :: Retail / Ecommerce
    • 7 Feb
    • 0
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  • Crucible of Customer Engagement

    eCommerce is a huge prize but it’s not an easy game for marketers to play and win.

    Topics :: Retail / Ecommerce
    • 17 Jan
    • 0
    • 0
  • National Retail Federation 2014 : Day 1

    Whether its in-store, online or mobile — Shopper Experience is everything.

    Topics :: Retail / Ecommerce
    • 9 Jan
    • 0
    • 0
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