• In SEA E-Commerce, China-Fication Is Only Part of the Story

    My foray into the world of China e-commerce began in 2012. Brands back then were starting to open Tmall flagships, and agencies like ours were figuring out how to provide the most effective service model. I’m now five months into my new job in Southeast Asia, and the sense of déjà vu I’m getting from my China days is strong.