We chase magical marketing and PR solutions the way desperate dieters chase obscure berries and Dr. Oz miracles. Now, agencies, clients, marketers and communicators all rush toward ‘influencer marketing’.
Tag Archives: Christopher Graves
At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will play in helping brands access consumer insights and overcome bias.
Chris Graves and Steve Simpson dissect and debate the presidential candidates’ communications, marketing strategies and techniques.
Fear-based communications can be very effective in one-off scenarios.