Nothing can beat a well told brand story beautifully made and 60 seconds long. The art of the moving image is practiced and perfected and hoisted up high. It’s what we’ve always done. And always will do.
Tag Archives: content
If information overload is stressing you out, go on a silence diet.
Amazon’s rise in the WPP BrandZ Top100 Most Valuable Global Brands ranking shows the company’s “be everywhere” approach is paying off.
Convincing consumers to download an app is only half the battle. How do we make them stay?
The popular narrative of late has focused on the unprecedented possibilities AI-powered Chatbots entice, but a truly smart conversational Artificial Intelligence is still a far and uncertain reality for most brands.
How the maturing Internet Age is forcing industries to adapt how it connects and creates.
How can one create content that stands a better chance of performing in our algorithmic world?
How does pharma use social media? Ogilvy Healthworld and Pulsar’s report assesses global corporate social media performance of top 20..
‘News’ and ‘content’ are very different things – this very sentiment was the crux of the debate at an Ogilvy-hosted discussion at Social Media Week London.