OgilvyOne Worldwide Chairman and CEO Brian Fetherstonhaugh offers three examples of big brands who came late to digital.
As retailers make online shopping more seamless, brick-and-mortar locations must keep pace.
How luxury is metamorphosing in the realm of changing consumer demands and income patterns.
The better term is continuous commerce, as OgilvyOne has coined it, as it involves more than just shopping on a website.
Check out our case study demonstrating how advanced mobile commerce is in China.
Welcome to our collective thinking on Continuous Commerce™.
The role of user experience within Continuous Commerce™—and why it’s here to stay.
Loyalty is a huge challenge, particularly for luxury and fashion brands operating in Asia. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.
Brian Fetherstonhaugh, Global CEO of OgilvyOne Worldwide has had a 30-year career in marketing. He explains why if he was starting his career now it would be in eCommerce.
If you dig deeper into the numbers, you can engineer more purchases—and greater customer loyalty, too.
