Tag Archives: Creativity

Four new norms for the advertising industry

Now that Cannes Lions is over for another year, it’s time to take stock of the insights and inspiration from the week. A number of common trends and themes emerged in the Palais — here is what everyone needs to know right now as the industry continues to evolve.

Mark Read on creating a stronger WPP brand

WPP was out in full force at the Cannes Lions International Festival of Creativity, with Mark Read leading at the helm. It took over part of the beach for the first time, stacking it up next to some of the world’s largest tech giants.