Dove believes that beauty is not one dimensional and the brand has been on a mission to make beauty a positive experience that is accessible to every woman.  In keeping with its belief, it challenges toxic beauty practices to raise the self-esteem of women across the world. Through this campaign, Dove addresses a momentous stage in the life of every young Indian woman subjected to a ‘test of beauty’ that makes her feel unbeautiful and crushes her self-esteem.