At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will play in helping brands access consumer insights and overcome bias.
Tag Archives: customer engagement
Instead of constantly chasing trends in CSR, it’s possible to build a sound framework to maintain a long-term relationship with all stakeholders.
The ‘so what’ marketing analysis on the growth of mobile in South Africa.
How to create engaging content that triggers emotions and gets viral.
Increasingly sophisticated technology means increasingly sophisticated consumers. So what’s the key to reaching them?
When it comes to finding the right partner to make a long-term acquisition strategy, here are five simple steps you need to follow.
Social media is an essential asset that should be used as a live platform to extract every drop of customer value – both sales and advocacy value.
What mobile marketers in the developed world can learn from successes in emerging markets.
Five insights from the opening day of the 2014 Shop.org Summit.