The consumer has more choice than ever before; customer experience isn’t just a key differentiator — it may well be the only differentiator.
Tag Archives: customer engagement
The world around us is changing fast. Customers are demanding experiences from brands that are more personal, more relevant and..
At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will play in helping brands access consumer insights and overcome bias.
Instead of constantly chasing trends in CSR, it’s possible to build a sound framework to maintain a long-term relationship with all stakeholders.
The ‘so what’ marketing analysis on the growth of mobile in South Africa.
How to create engaging content that triggers emotions and gets viral.
Increasingly sophisticated technology means increasingly sophisticated consumers. So what’s the key to reaching them?
When it comes to finding the right partner to make a long-term acquisition strategy, here are five simple steps you need to follow.
Social media is an essential asset that should be used as a live platform to extract every drop of customer value – both sales and advocacy value.
What mobile marketers in the developed world can learn from successes in emerging markets.