Delivering value from marketing transformation can be greatly accelerated through social media
As life expectancy in Japan extends to 85 and beyond, so do the numbers of those feeling lonely and unproductive.
IKEA is popular in Taiwan, but some items are less popular than others. There was a need to raise awareness of these less-loved items while boosting sales.
Outgunned and outnumbered, advertising is in a fight for its life as companies not only lose profits but go out of business. The money isn’t leaking out, it’s rushing in uncontrollable torrents straight into the coffers of the surveillance data giants – Facebook, Google, Amazon and Microsoft.
What does the future of the agency, and the advertising industry at large, look like? In a Campaign panel called ‘What’s your worth?’, marketing executives from both sides of the agency/client divide sat down together to explore the role of each player in an era of disruption, transformation and hybrid models.
How do you get your brand to soar, when all the customer really wants is the absolute lowest price? In an Aviation Festival Asia panel moderated by Ogilvy Consulting’s Managing Partner Lucy McCabe, airline marketers talked about how they are taking digital transformation to the skies.
The new EU GDPR comes into force on May 25 with far-reaching implications for companies across the world. The journey to compliance may be painful for many, but it represents a golden opportunity to regain customer trust.
Robert Sawatzky of Campaign talked to Chris Chong, the founder of SumoStory about creativity of disruption in PR.
Join our latest webinar where OgilvyRED’s Chief Futurist, Jess Kimball Leslie, explores the future of healthcare for professionals and consumers.
