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  • Dave Trott: Bullshit Baffles Brains

    Nothing conveys bullshit better than tossing around jargon and insider speak. It’s often used to describe bullshit work.

    Topics :: Storytelling
    • 25 Jul
    • 1
    • 0

  • A View From Dave Trott: Content, Content, Content

    David Trott’s view on what content is and how we might be getting it wrong.

    Topics :: Storytelling
    • 6 Nov
    • 0
    • 0

  • Don’t Overthink It

    Dave Trott on advertising: there’s just one strategy that’s effective, Keep it Simple.

    Topics :: Storytelling
    • 27 Apr
    • 0
    • 0

  • Marketing begins with the market

    We can’t just decide on a strategy and then make the consumer fit. Here’s why.

    News & Views
    • 11 Apr
    • 0
    • 0

  • Not all sales are good sales

    The story of how Burberry lost its perceived exclusivity chasing indiscriminate sales.

    News & Views
    • 28 Jun
    • 0
    • 0

  • Why rats are smarter than people

    As humans, we’ll spend our entire lives bickering about things that we didn’t find, rather than looking for it elsewhere.

    News & Views
    • 16 Sep
    • 0
    • 0

  • Energy beats talent

    Tony Scott was a powerhouse of energy and creative talent. Dave Trott wrote this only a few weeks before his death. A fitting tribute.

    News & Views
    • 21 Aug
    • 0
    • 0

  • When ideas have sex

    An amazing TED talk by Matt Ridley, about the procreation and interchange of lots of smaller ideas to form bigger ones.

    News & Views
    • 20 Jul
    • 0
    • 0
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