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  • Breath of Thailand

    With its core on-the-go usage occasions vanishing overnight, mentholated candy brand Halls partnered with Tourism Authority of Thailand to launch ‘Breath of Thailand’, a market-making platform that inspires young Thais to rediscover their country’s most breath-taking destinations with Halls in their mouth, driving Halls refreshing candy sales in a declining market.

    Advertising
    • 22 Jun
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  • Record Labels Exploring New Universe Of Chinese Music

    What challenges and opportunities does China present to music brands from the West?

    Events :: Marketing Matters
    • 12 Sep
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  • Challenges for traditional ads in developing markets

    Why the cost of connectivity, trickiness of targeting and prevalence of ad blockers present a challenge for traditional digital marketing in emerging markets.

    News & Views
    • 3 Aug
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  • Are Facebook’s Salad Days Over?

    Why you probably shouldn’t work in digital media, Facebook keeps making “mistakes,” Disney’s winning formula, and the marijuana economy.

    Topics :: Digital
    • 13 Jan
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  • How Many Cannes Lions Categories Is Too Many?

    There are 24 Cannes Lions categories this year!

    Events :: Cannes 2016
    • 17 Jun
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  • Nescafé: Coffee And Conversations

    Coffee and conversations go hand in hand, so Nescafe’s decision to move its online presence to Tumblr makes perfect sense, say this panel at SMW

    Events :: Social Media Week London
    • 16 Sep
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  • Email Proves What’s Boring is Sexy

    Netflix, user-generated content and email are all winners this week; plus some career advice.

    Topics :: Digital
    • 20 Jul
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  • The Talent Revolution Is Here

    Google is just one of the household names on a mission to bridge the digital skills gap in the marketing industry.

    Advertising Week Europe
    • 25 Mar
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  • How Zombies Are Killing Blogging

    A Bloggers perspective on the talking dead – Social Zombies.

    Topics :: Social
    • 13 Mar
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  • Dick Costolo: brands’ new best friend

    The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes.

    Events :: Cannes :: Campaigns
    • 12 Jun
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