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  • Print Isn’t Dead, But Trust Is In Critical Condition

    Trust in the media among the public is waning, meaning brands and media organizations need to be extra diligent and authentic.

    Topics :: PR
    • 29 Nov
    • 0
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  • It’s Official, Big Brands Aren’t Dying

    Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.

    Topics :: Retail / Ecommerce
    • 23 Oct
    • 0
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  • Surviving Modern Marketing

    Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.

    Topics :: Features
    • 26 Jul
    • 0
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  • Reaching Who You Want Through Branded Content

    At Cannes Lions we sat down with Sebastian Tomich, SVP of Advertising and Innovation to discuss the state of branded content.

    Events :: Cannes 2017
    • 23 Jun
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  • Reports of the newspaper’s demise are greatly exaggerated

    Fears that digital media would kill the traditional news industry have been proven to be largely unfounded.

    News & Views
    • 8 Mar
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  • Anna Wintour Dares To Be Different

    Anna Wintour, Editor of Vogue Magazine, offers four rules for creativity.

    Events :: Cannes 2016 | Article
    • 23 Jun
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  • Thou Shalt Entertain

    The proliferation of cheap, easily accessible digital media means marketers must deliver entertaining content that happens to be an advertisement, and not the other way around.

    Topics :: Mobile
    • 13 Jul
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  • There’s A New Mannes In Cannes

    A new perspective from Cannes and a retrospection of the international festival of creativity.

    Events :: Cannes Lions
    • 20 Jun
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  • Silver surfers: The future of eCommerce?

    The ‘typical’ eCommerce shopper is older than you might think and it’s important to consider them in eCommerce strategies.

    Topics :: Retail / Ecommerce
    • 1 May
    • 0
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  • Tips on responding to Disruptive Change

    Products and services need to reflect the accelerated pace of innovation, because those who refuse to adapt will find themselves rendered obsolete.

    Uncategorized
    • 30 Apr
    • 0
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