Trust in the media among the public is waning, meaning brands and media organizations need to be extra diligent and authentic.
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
At Cannes Lions we sat down with Sebastian Tomich, SVP of Advertising and Innovation to discuss the state of branded content.
Fears that digital media would kill the traditional news industry have been proven to be largely unfounded.
Anna Wintour, Editor of Vogue Magazine, offers four rules for creativity.
The proliferation of cheap, easily accessible digital media means marketers must deliver entertaining content that happens to be an advertisement, and not the other way around.
A new perspective from Cannes and a retrospection of the international festival of creativity.
The ‘typical’ eCommerce shopper is older than you might think and it’s important to consider them in eCommerce strategies.
Products and services need to reflect the accelerated pace of innovation, because those who refuse to adapt will find themselves rendered obsolete.
