The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. From programmatic buying to e-commerce, AI is already disrupting how brands engage with consumers
Tag Archives: digital transformation
Jennifer Risi sat down with Ogilvy Non-Executive Chairman Miles Young to discuss his new book, Ogilvy On Advertising in the Digital Age, a follow up to David Ogilvy’s “advertising bible”.
What Are The Roadblocks To Digital Transformation?
Paul Cobban of DBS Bank shares quick tips on how to transform your business with cognitive capabilities at IBM Connect 2017.
Find out how next-gen cognitive computing changes the way we live and work today.
80 percent of IT spend worldwide is allocated for maintenance, while only 20 percent is devoted to driving innovation.
Traditional meanings of brand, customer and marketing have evolved in a new paradigm of mobile : both exhausting and energising!
OgilvyOne Worldwide Chairman and CEO Brian Fetherstonhaugh offers three examples of big brands who came late to digital.