• Care Codes

    From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi, today we can do everything on our mobile phones. But for the 140 million elderly in China who don’t know how to use a smartphone, the digitalisation of services, accelerated by the pandemic, has left them totally isolated.

  • SRK Shah Rukh Khan My Ad

    The pandemic has had a crippling effect on the economy, particularly smaller businesses. Big brands, with their deep pockets and ad spends are more equipped to fight back, but local businesses and stores do not have that luxury.

  • Naming the Invisible by Birth Registration

    Sixty million children in Pakistan do not have one thing that many of us around the world take for granted—a birth certificate. Without one, children struggle to find medical care, schooling, and protection from illegal child labor and trafficking practices.