• How to Ensure Your Marketing Doesn’t Lead Shoppers Into Competitors’ Hands

    Imagine for a moment you own a store in a shopping mall (malls still exist, right?). Your store is doing fine, but you know you need more foot traffic. So, you invest in an advertising campaign, including a TV commercial. And it works! New shoppers come in droves to the mall. However, there’s a big problem. Half of these shoppers are being scooped up and abducted by your top 3 competing stores.