• The Beauty Report Card

    Dove’s “The Beauty Report Card”, the second leg of the initial campaign, has shifted its focus on the root of the problem — from prospective brides to teenage girls. The film features real girls who narrate real stories of how they have been subjected to varied beauty tests based on their appearances, thereby being rated by society on their looks instead of their intellect and aptitude.

  • Stop The Beauty Test

    Dove believes that beauty is not one dimensional and the brand has been on a mission to make beauty a positive experience that is accessible to every woman.  In keeping with its belief, it challenges toxic beauty practices to raise the self-esteem of women across the world. Through this campaign, Dove addresses a momentous stage in the life of every young Indian woman subjected to a ‘test of beauty’ that makes her feel unbeautiful and crushes her self-esteem.