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  • Ogilvy China 2022 Singles’ Day Insights

    Ogilvy China looks at 4 key trends and observations from this year’s Singles’ Day shopping festival.

    Experience
    • 11 Nov
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  • D2C Fireside Chat Hosted by Ogilvy and Sitecore at eTail

    A select group of Ecommerce experts, relationship managers, and technologists examine such issues as whether traditional branding will survive, the importance of omni-channel, and the implications for adtech.

    Customer Engagement
    • 10 Jun
    • 0
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  • Should Luxury Brands Be on SEA’s eCommerce Marketplaces?

    Accessories maker Coach is now officially on Lazada, arguably representing the most high-profile entry to date of a luxury fashion brand on the platform. But will other luxury brands follow suit? And what kind of strategy will they adopt? We will likely see a similar debate reignited from the early days of Tmall in China, where luxury brands for many years grappled with if and how they should show up on the platform.

    Customer Engagement
    • 6 Aug
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  • Is There Anything Social About Your Social Commerce?

    Social commerce, a subset of ecommerce, involves social media and other online media that supports buyer-to-buyer interaction in the online buying and selling of products and services.

    Customer Engagement
    • 11 May
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  • Why Branding Matters in China’s eCommerce Landscape

    Ogilvy today released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled “Why Brands Matter on Chinese Ecommerce”, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers.

    Topics :: Retail / Ecommerce
    • 12 Apr
    • 0
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  • It’s Official, Big Brands Aren’t Dying

    Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.

    Topics :: Retail / Ecommerce
    • 23 Oct
    • 0
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  • Weekly Tech Roundup: July 28

    A quick look on the week’s top trending tech stories.

    News & Views
    • 28 Jul
    • 0
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  • Surviving Modern Marketing

    Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.

    Topics :: Features
    • 26 Jul
    • 0
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  • Voice Technology Kills Brands

    The real loser in Amazon and Walmart’s price war, TV networks get desperate, and how L2 is raising money for Syrian refugees.

    Topics :: Tech / Innovation
    • 2 Jun
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  • Is ‘Nearshoring’ The New Offshoring?

    Fashion brands are turning to manufacturers in Eastern Europe and Central America for greater agility and speed to market.

    Topics :: Retail / Ecommerce
    • 30 May
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