Ogilvy China looks at 4 key trends and observations from this year’s Singles’ Day shopping festival.
A select group of Ecommerce experts, relationship managers, and technologists examine such issues as whether traditional branding will survive, the importance of omni-channel, and the implications for adtech.
Accessories maker Coach is now officially on Lazada, arguably representing the most high-profile entry to date of a luxury fashion brand on the platform. But will other luxury brands follow suit? And what kind of strategy will they adopt? We will likely see a similar debate reignited from the early days of Tmall in China, where luxury brands for many years grappled with if and how they should show up on the platform.
Social commerce, a subset of ecommerce, involves social media and other online media that supports buyer-to-buyer interaction in the online buying and selling of products and services.
Ogilvy today released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled “Why Brands Matter on Chinese Ecommerce”, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers.
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
A quick look on the week’s top trending tech stories.
Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
The real loser in Amazon and Walmart’s price war, TV networks get desperate, and how L2 is raising money for Syrian refugees.
Fashion brands are turning to manufacturers in Eastern Europe and Central America for greater agility and speed to market.
