A sure sign of a strong brand is its ability to shine in any medium. Display. Print. Audio. Video. Blimp-vertising. A solid brand should adapt to its new environment while still maintaining the core look, tone and personality that it has spent a lot time (and likely $$$) to build.
Tag Archives: Eicoff
Addressable television comes up in just about every client conversation these days. Many clients have implemented it. Some are seriously exploring. And others are still unclear on exactly what it is.