Content is important, but having meaningful interactions with customers online goes a long way towards brand success.
Tag Archives: engagement
As new measurement tools for influencer marketing emerge, it’s worth asking: is it worth all the hype?
News and media accounts are dominating Facebook engagement, while brands and celebs are ruling Instagram.
It’s now easier than ever to shop through ephemeral messages and 360 video.
At SXSW, there was a noticeable shift from last years’ ‘big’ ideas around government-startup collaboration, to hyper-local change agents and the power of community.
“It’s a probable reality that the next billion internet users could be invisible to marketers. Damage control or wakeup call?”
Establishing an intimate bond with your consumers pays dividends, builds strong emotional connections and commands price premiums!
Fears that digital media would kill the traditional news industry have been proven to be largely unfounded.