As CMOs strive to regain pre-Covid growth levels, they’re looking at worlds that are very different from the ones that their marketing organizations were designed for (many back in the age of the fax machine). More and more CMOs are wondering, “What just happened, and how do we get ready for the next time?” Questions have arisen not only about how the marketing function must change and be organized, but also what exactly constitutes good marketing – now and in the future. And, of course. how do we make sure we’re doing it?