There’s a disconnect between the speed consumers are adopting new technologies and the rate businesses are adapting. New OgilvyOne research addresses this.
The tourist’s journey has become increasingly seamless with the bourgeoning list of travel apps.
Loyalty is a huge challenge, particularly for luxury and fashion brands operating in Asia. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.
A peek at the top 10 apps that created a virtual storm in the fashion industry.
One doesn’t walk from door to door, but hops unpredictably between door, app and URL bar. If you had thought eCommerce was just online shopping, you must be off your trolley.
10 Things every Luxury Brand must consider doing.
For luxury brands, taking advantage of Continuous Commerce means extending a singular experience from digital into real life.
How do luxury brands remain inaccessible whilst being accessible?
With handset sales going ‘smart’, brands should ask; ‘How can we better this experience?’
