LinkedIn announced the launch of its new Audience Engagement API geared towards increasing audience engagement. Ogilvy was one of the pilot partners that worked closely with LinkedIn to operationalise rich audience and content data made available by the API for its clients and customers. Through this collaboration, Ogilvy has built a dynamic tool that allows strategy teams to pull insights and detailed information about how target audiences are engaging on the LinkedIn platform. Ben Levine, Ogilvy’s Head of Global Partnerships, who spearheaded Ogilvy’s participation in the pilot talked about his experience working with LinkedIn, why the new API is important and how it will help marketers improve engagement with their LinkedIn audiences.