In early February, Chris Reitermann was busy. Very busy. Coronavirus had taken hold in China, cities were under lockdown, and he and the team at Ogilvy China were helping their clients navigate lockdown and quickly adjust to a new reality – all the while leading his own agency which was scattered across the country in their homes, and in the homes of their parents. And as he did so, he realised that global marketers and colleagues in other countries could learn a lot from what was going on in the Middle Kingdom.