Andrew Staples, Global Editorial Director of The Economist Corporate Network, and Lucy McCabe, Managing Partner of Ogilvy Consulting Asia laid out the mega trends which will influence the way we all do business in 2020.
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The rise of data, new technologies and disrupters means that the advertising agency is almost unrecognisable from what it was as little as five years ago.
S_HIFT is a unique collaboration between Ogilvy Consulting and global executive search firm DHR, to help businesses tackle a holistic approach to digital transformation. A series of events is planned across Asia.
Speaking at the Galen Growth HealthTech CEO Summit, Ogilvy’s Lucy McCabe chaired a panel with Ogilvy Health & Wellness Chief Digital Officer
With the world’s largest advertiser, P&G, experiencing an increase in sales after cutting its digital budget by $140 million, a..