Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consumer group of the Chinese millennials, especially the post-90s, who are the new generation of the middle class.
Tag Archives: luxury brands
Prices for luxury goods vary across countries, a topic receiving renewed attention as the internet has provided consumers with complete transparency.
How consumers spend time and discretionary income; Netflix bedtime stories; plus, the decline of religion.
A take on how easily you can screw up brand meaning when you trade short-term sales to long-term brand value.
10 Things every Luxury Brand must consider doing.