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  • Should Luxury Brands Be on SEA’s eCommerce Marketplaces?

    Accessories maker Coach is now officially on Lazada, arguably representing the most high-profile entry to date of a luxury fashion brand on the platform. But will other luxury brands follow suit? And what kind of strategy will they adopt? We will likely see a similar debate reignited from the early days of Tmall in China, where luxury brands for many years grappled with if and how they should show up on the platform.

    Customer Engagement
    • 6 Aug
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  • Analysis: Why Bvlgari’s online store in SG shouldn’t just be a replica of its boutique

    Italian luxury brand Bvlgari recently launched its eCommerce platform in Singapore, as part of the digital expansion. The move comes..

    News Bites
    • 27 May
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  • Is ‘Nearshoring’ The New Offshoring?

    Fashion brands are turning to manufacturers in Eastern Europe and Central America for greater agility and speed to market.

    Topics :: Retail / Ecommerce
    • 30 May
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  • AT&T vs. The Hot Girls

    Why blocking the AT&T-Time Warner deal is a bad idea, where to buy the cheapest luxury goods in the world, the startup scene’s most popular buzzwords.

    Topics :: Digital
    • 28 Oct
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  • L2’s Digital Predictions

    L2 offers 7 predictions for digital in 2016.

    Topics :: Digital
    • 4 Jan
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  • Luxury brands and social media in the Middle East

    In order to thrive in the Middle East, luxury brands need to stick to the old adage – a brand has to GIVE to GET.

    Topics :: Social
    • 31 Mar
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  • 10 Things every Luxury Brand must do

    10 Things every Luxury Brand must consider doing.

    Topics :: Retail / Ecommerce
    • 25 Jan
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  • Can social media sell luxury?

    Which brands are leveraging social successfully?

    News & Views
    • 19 Nov
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  • Instagram and luxury brands – a match made in heaven?

    A new survey shows that Instagram is one of the fastest-growing social networks ever. Brands take heed!

    News & Views
    • 19 Nov
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  • Why social media is Luxury’s best friend

    Without embracing social media, luxury brands risk being shut out of conversations about their products. Here are three effective ways to go social.

    Topics :: Social
    • 18 Nov
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