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  • Tech News Roundup: April 14

    A quick look on the week’s top trending tech stories.

    News & Views
    • 17 Apr
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  • McDonalds plays DJ with McTrax

    How do you like your McDonalds; with a side order of fries, or maybe a McFlurry? In the Netherlands, McDonalds offered a side order of beats.

    News & Views
    • 20 May
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  • McDonald’s goes virtual with “Happy Goggles”

    McDonald’s Sweden is launching “Happy Goggles”, a do-it-yourself virtual reality headset made from one of its Happy Meal boxes.

    News & Views
    • 7 Mar
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  • When ads go wrong

    2015 has been a great year for creative advertising, but sometimes even well-thought out campaigns can fall flat.

    News & Views
    • 18 Dec
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  • McDonald’s On Being Content Creators

    Matt Biespiel, Senior Director of Global Brand Development, McDonald’s talks about the iconic imlovinit24 campaign which was centered around the idea of ads as gifts.

    Events :: Cannes Lions
    • 30 Jun
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  • Super Bowl ads go for the heart

    The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart…not just funny bone and jugular.

    News & Views
    • 2 Feb
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  • Spoofs and sales

    From the zombie apocalypse to punishing rude customers, here are the businesses that made headlines this week.

    News & Views
    • 16 Dec
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  • McDonald’s tips to win

    Learn from McDonald’s: 3 tips to win Creative Marketer of the Year.

    Events :: Cannes :: Campaigns
    • 16 Jun
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  • The trouble with selling legends

    Google Doodles have become a popular everyday distraction. But are they really just a cynical marketing ploy?

    News & Views
    • 23 Jan
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