Measurement, mobile, and purpose are some of the key themes coming out of days 2 and 3 of Advertising Week New York. Jeremy Katz has it all in just 60 seconds.
Snap is becoming more competitive with rival platforms by offering increasingly sophisticated metrics to ad buyers.
Dianne Draganovic, Head of Social Media, Citi Australia, on lessons that Citi have learned from aligning traditional and social media measurement.
The Chairman of AMEC talks to Marion McDonald of Ogilvy about ego as a barrier to evaluation.
Rachana Pana discusses how GE uses communications to nurture a contribution economy.
Marion McDonald, Chief Strategy Officer at Ogilvy, on ego as a barrier to evaluation.
Channel-specific targeting cannot keep pace with the ‘fluid consumer’ and is no longer effective. To maintain engagement in this shifting landscape, a new paradigm is required.
A panel of marketers discusses ways to squeeze more out of social media.
At the inaugural Social Media Matters Insiders roundtable held in Singapore, top marketers agreed that your social content needs to be measured by ROI.
