We are in a brutal cultural moment when the good, bad and ugly are instantly magnified to a call-out culture that can seem to care very little for the why behind the what.
BMW has launched a new campaign for India to publicise its 360° auto-financing product. Created by Ogilvy, the campaign called ‘Best Enjoyed Young’ seeks to stop young Indians from deferring the purchase of what is one of the most expensive auto brands in the country.
There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these consumers behave and engage with brands is transforming business models, and the marketing required to convert them to loyal customers.
Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consumer group of the Chinese millennials, especially the post-90s, who are the new generation of the middle class.
It’s not always fun or easy to understand an automating, fissuring, hyper-globalising economy. It’s not always comfortable to consider that..
Millennials are so yesterday. Generation Z, aka people born in the 90s and early 00s, are the new fast-growing consumer..
Michael DiSalvo, VP of Healthcare at Ogilvy New York, talks about his journey as a past Young Lions winner and more.
Millennials are so last year.
The challenges facing LGBT inclusion, and what companies can do to proactively foster diversity.
On the economy millennials will create from circumstances they have inherited.
