Consultants and businesses have been talking about the ‘future‘ or ‘modern‘ chief marketing officer for decades. Christopher Brewer, managing director for Asia Pacific at Ogilvy Consulting, writes about what the future chief marketing officer would need to be doing now to remain in the seat.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.