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  • This Article About Beau Lotto’s Cannes Speech Is Meaningless

    Perception is everything.

    Events :: Cannes 2017
    • 21 Jun
    • 0
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  • Will Content Marketing Ever Be Perfect?

    Marketing professionals from media, leisure and finance offer their tips to the perfect content marketing.

    Topics :: Storytelling
    • 14 Oct
    • 0
    • 0
  • 3 Lessons For “Brain-friendly” Advertising

    HeyHuman show how neuroscience can help create a spark between brands and consumers.

    Events :: SMWLDN 2016
    • 15 Sep
    • 0
    • 0
  • 5 Reasons To Trust Your Gut

    5 conditions for when listening to your second brain is the only thing to do!

    Topics :: PR
    • 17 Aug
    • 0
    • 0
  • If Music Be The Food Of Love, Play On

    : We are hardwired to enjoy music. It has the power to affect our brain. Here’s why determining what your brand sounds like will enhance customer love.

    Topics :: Social
    • 22 Feb
    • 1
    • 0
  • World mourns death of ‘Awakenings’ author

    Oliver Sacks the eminent neurologist and ‘awakenings’ writer passes away at the age of 82.

    News & Views
    • 31 Aug
    • 0
    • 0
  • It All Boils Down to Mind Control

    What consumers think they think doesn’t matter, and other marketing and branding insights from the geeked-out world of cognitive neuroscience.

    Events :: Cannes Lions
    • 23 Jun
    • 0
    • 0
  • The Emasculation Of Frogs

    The language of scientific communication and education has failed to keep up with advances in science. We need better tools to create credible messages about the benefits of these breakthroughs

    Topics :: Digital
    • 3 Jun
    • 0
    • 0
  • PR School: Creativity In Strategic Communications

    From the “PR School” series by Managing Director turned NYU professor, Jennifer Risi shares social media and creativity in strategic communications.

    Topics :: PR
    • 2 Jun
    • 0
    • 0
  • Are You About To Buy Some Neuro-Bollocks?

    A lot of slick people with no Neuroscience credentials are selling ‘neuro-bollocks’ to unsuspecting folk who crave minimal risk. But ‘neuro’ knowledge – as it applies to marketing – is still only highly experimental.

    Topics :: Flying Seraph
    • 17 Mar
    • 0
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