Perception is everything.
Marketing professionals from media, leisure and finance offer their tips to the perfect content marketing.
HeyHuman show how neuroscience can help create a spark between brands and consumers.
5 conditions for when listening to your second brain is the only thing to do!
: We are hardwired to enjoy music. It has the power to affect our brain. Here’s why determining what your brand sounds like will enhance customer love.
Oliver Sacks the eminent neurologist and ‘awakenings’ writer passes away at the age of 82.
What consumers think they think doesn’t matter, and other marketing and branding insights from the geeked-out world of cognitive neuroscience.
The language of scientific communication and education has failed to keep up with advances in science. We need better tools to create credible messages about the benefits of these breakthroughs
From the “PR School” series by Managing Director turned NYU professor, Jennifer Risi shares social media and creativity in strategic communications.
A lot of slick people with no Neuroscience credentials are selling ‘neuro-bollocks’ to unsuspecting folk who crave minimal risk. But ‘neuro’ knowledge – as it applies to marketing – is still only highly experimental.
