• Ogilvy Health Bolstering Leadership in Asia

    Ogilvy Health has appointed Nadeem Amin to the role of Executive Group Director for Singapore. With 25 years of creative and leadership experience on both the agency and client side, Amin has helped some of the most influential global brands advance their growth agenda in APAC through digital transformation.

  • Patient-Centric Marketing: Leveraging Empathy and Data to Improve Care

    Many patients have shifted their care journey online: it is estimated that 50% of patients will use digital health tools and about 91% of consumers would use digital health services if the costs were covered by an employer or insurance provider, creating huge potential to tap into data to improve care. As a result, more digital disruptors succeed in healthcare, better service experiences are on offer, and patient expectations of healthcare are on the rise.