• Ogilvy On—2022 Influencer Trends You Should Care About

    Influence has changed the way brands build relationships and interact with their customers. The pandemic has taught us that it’s more important than ever to utilise this influence to connect on a more purposeful level, placing brands at the heart of culture.

  • Ogilvy On—The Future-Facing Marketing Organisation

    As CMOs strive to regain pre-Covid growth levels, they’re looking at worlds that are very different from the ones that their marketing organizations were designed for (many back in the age of the fax machine). More and more CMOs are wondering, “What just happened, and how do we get ready for the next time?” Questions have arisen not only about how the marketing function must change and be organized, but also what exactly constitutes good marketing – now and in the future. And, of course. how do we make sure we’re doing it?