Artificial intelligence is going to transform the creative industries, but perhaps not in the way that you think.
The digital revolution has changed the way people engage with content, meaning there are some new rules brands must follow.
An organisation’s culture is at the heart of what makes a business flourish, because it sets the blueprint of the firm’s identity.
How you can use social CRM to increase your customer value.
Why Raw Social Data Can Tell The Wrong Story And Why It Matters
Social media is an essential asset that should be used as a live platform to extract every drop of customer value – both sales and advocacy value.
Do visible social programmes undertake the fundamental customer engagement activities that drive sales, loyalty and advocacy?
The better term is continuous commerce, as OgilvyOne has coined it, as it involves more than just shopping on a website.
There’s a disconnect between the speed consumers are adopting new technologies and the rate businesses are adapting. New OgilvyOne research addresses this.
OgilvyOne has won the Direct Lion Grand Prix for its “magic of flying” campaign for British Airways. The digital outdoor..
