• Patient-Centric Marketing: Leveraging Empathy and Data to Improve Care

    Many patients have shifted their care journey online: it is estimated that 50% of patients will use digital health tools and about 91% of consumers would use digital health services if the costs were covered by an employer or insurance provider, creating huge potential to tap into data to improve care. As a result, more digital disruptors succeed in healthcare, better service experiences are on offer, and patient expectations of healthcare are on the rise. 

  • Nexus of FinTech Innovation in Healthcare

    Ogilvy’s President of Health in Asia, Pierre Robinet was part of an expert line-up considering how data, tech and fintech solutions can help solve the healthcare affordability challenge in Asia.