Measurement, mobile, and purpose are some of the key themes coming out of days 2 and 3 of Advertising Week New York. Jeremy Katz has it all in just 60 seconds.
Creative directors Amy Gozalka and Kara Coyle share the vision behind OK Go’s boundary-pushing new video ‘The One Moment.’
Connecting with people and empowering them is the key to good work.
Instead of constantly chasing trends in CSR, it’s possible to build a sound framework to maintain a long-term relationship with all stakeholders.
Adam Kornblum, Global head of content distribution shares top lessons from Cannes,
Some very simple oversights have led to seriously bad healthcare products in the US; speakers at SXSW outline how to design better healthcare.
‘Purpose’ is now highly fashionable. Some think it’s a way to inform Marketing. Truth is, unless it’s carried through everything it’s likely to self-combust.
Key insights from the Keynote by Editor in-chief of FastCompany, Robert Safian at National Retail Federation 2015, held in New York.
Purpose is an extremely powerful idea when it belongs to CEOs. And pathetically weak (even dangerous) when treated as the Marketing icing on a mediocre Brand cake.
It’s taken over two millennia but Purpose has finally started to take hold as companies discover its power.
