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  • Advertising Week in a Minute – Days 2 & 3

    Measurement, mobile, and purpose are some of the key themes coming out of days 2 and 3 of Advertising Week New York. Jeremy Katz has it all in just 60 seconds.

    Topics :: Features
    • 29 Sep
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  • OK Go And Morton Salt Make Every Moment Count

    Creative directors Amy Gozalka and Kara Coyle share the vision behind OK Go’s boundary-pushing new video ‘The One Moment.’

    Topics :: Social
    • 28 Nov
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  • 3 Reasons Empathy Drives Creative Excellence

    Connecting with people and empowering them is the key to good work.

    Topics :: PR
    • 25 Oct
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  • Profiting On Purpose: Creating A Master Narrative

    Instead of constantly chasing trends in CSR, it’s possible to build a sound framework to maintain a long-term relationship with all stakeholders.

    Topics :: PR
    • 29 Aug
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  • Lessons From Cannes

    Adam Kornblum, Global head of content distribution shares top lessons from Cannes,

    Events :: Cannes 2016 :: Infographics
    • 22 Jun
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  • Designing Better Healthcare

    Some very simple oversights have led to seriously bad healthcare products in the US; speakers at SXSW outline how to design better healthcare.

    Events :: SXSW 2016
    • 17 Mar
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  • Why Purpose-driven Marketing Works

    ‘Purpose’ is now highly fashionable. Some think it’s a way to inform Marketing. Truth is, unless it’s carried through everything it’s likely to self-combust.

    Topics :: Flying Seraph
    • 3 Feb
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  • Commerce In The Age Of Flux

    Key insights from the Keynote by Editor in-chief of FastCompany, Robert Safian at National Retail Federation 2015, held in New York.

    Events :: NRF 2015
    • 15 Jan
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  • Purpose Is Key. But It Belongs To CEOs, Not Marketing

    Purpose is an extremely powerful idea when it belongs to CEOs. And pathetically weak (even dangerous) when treated as the Marketing icing on a mediocre Brand cake.

    Topics :: Flying Seraph
    • 27 Nov
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  • The 2400 Year Old Lesson That Works Today

    It’s taken over two millennia but Purpose has finally started to take hold as companies discover its power.

    Topics :: Flying Seraph
    • 28 Oct
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