There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these consumers behave and engage with brands is transforming business models, and the marketing required to convert them to loyal customers.
Tag Archives: Retail
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
After becoming one of the world’s largest apparel retailers, Amazon is coming to London Fashion Week.
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?
The continued closure of retail spaces, including outlets from giants like Macy’s, Sears, and Barnes & Noble, has got industry..
A beauty retailer growing faster than Amazon thanks to its omnichannel strategy.
The business case for sustainability and transparency is motivating a number of brands within the clothing industry to embrace “slow” fashion.