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  • The future of retail

    S_HIFT is a unique collaboration between Ogilvy Consulting and global executive search firm DHR, to help businesses tackle a holistic approach to digital transformation. A series of events is planned across Asia.

    Digital Transformation
    • 2 Aug
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  • Benoit Wiesser on Why Nostalgia Can Work for Brands

    Back when he was at school in the 1990s, Josiah Chua says “everyone” had a Tamagotchi. The 31-year-old remembers how the playground buzzed with kids addicted to their digital pets.

    Brand Strategy
    • 3 Jun
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  • How to Make Your Brand Matter in the New Retail Paradigm

    There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these consumers behave and engage with brands is transforming business models, and the marketing required to convert them to loyal customers.

    Customer Engagement
    • 17 May
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  • It’s Official, Big Brands Aren’t Dying

    Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.

    Topics :: Retail / Ecommerce
    • 23 Oct
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  • Weekly Tech Roundup: August 18

    A quick look on the week’s top trending tech stories.

    News & Views
    • 20 Aug
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  • 5 Ways To Keep Your Customers Engaged

    Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?

    Topics :: Retail / Ecommerce
    • 17 Aug
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  • Amazon is taking over the fashion world

    After becoming one of the world’s largest apparel retailers, Amazon is coming to London Fashion Week.

    News & Views
    • 15 Aug
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  • Why Eye-Tracking Matters To Brands

    A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?

    Topics :: Tech / Innovation
    • 31 Jul
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  • The ‘retail apocalypse’ is just a myth

    The continued closure of retail spaces, including outlets from giants like Macy’s, Sears, and Barnes & Noble, has got industry..

    News & Views
    • 24 Jul
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  • The Retailer Growing Faster Than Amazon

    A beauty retailer growing faster than Amazon thanks to its omnichannel strategy.

    Topics :: Retail / Ecommerce
    • 30 May
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