Back when he was at school in the 1990s, Josiah Chua says “everyone” had a Tamagotchi. The 31-year-old remembers how the playground buzzed with kids addicted to their digital pets.
Tag Archives: Retail
There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these consumers behave and engage with brands is transforming business models, and the marketing required to convert them to loyal customers.
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
After becoming one of the world’s largest apparel retailers, Amazon is coming to London Fashion Week.
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?
The continued closure of retail spaces, including outlets from giants like Macy’s, Sears, and Barnes & Noble, has got industry..
A beauty retailer growing faster than Amazon thanks to its omnichannel strategy.