• Spikes Asia X Campaign Asia-Pacific: Upskill It to Kill It

    Spikes Asia X Campaign Asia-Pacific held its first Virtual Experience, a live event and content platform which hosted a diverse panel of creative talent from across the region. The purpose of these live talks is to support the creative community and marketers – to share and renew passion for the work that we do and continue to challenge the industry to reach even greater heights.

  • Three Signs of a Leader in an Ever-Changing Ad Industry

    During a frank and insightful CMO breakfast hosted by the Marketing Society and Ogilvy at Spikes Asia 2018, Kellogg’s Chief Commercial Officer Shekar Khosla and L’Oréal’s Singapore CMO, Viksita Menon talked about what it takes to be a leader in 2018 and beyond. Much of what they discussed came down to bravery, both personally and professionally. Here are the three key takeaways from their conversation, which every marketer should try and keep in mind as they forge ahead in a continually disrupted industry.

  • Fighting Stereotypes Will Save Brands

    Aline Santos believes we are living in fraught but exciting times. So much is going on globally, from the #MeToo movement to the decriminalisation of homosexuality in India. “Consumers, not brands, are shaping culture,” she said, in her keynote at Spikes Asia 2018. “And Asia is a powerhouse. Now is the time for Asia.” But, in her dual roles as EVP of Marketing and Head of Diversity & Inclusion at Unilever, she also sees ways in which advertising in this region (and globally) needs to change.