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  • China’s Singles Day breaks sales records in 2017

    November 11 marked Singles Day, the Chinese holiday jokingly coined for the four consecutive ones (“the loneliest number”) in the..

    News & Views
    • 11 Nov
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  • Lessons from the Chinese market traders

    Brands spend billions of dollars in activity and research into campaign results but sadly, in China, all measures need to be taken with a pinch of salt; or a large double whisky if you’re a CMO.

    Topics :: Retail / Ecommerce
    • 14 Apr
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  • Finding your North Star

    Key players shaping the Chinese digital landscape outline different ‘north stars’ for future business growth.

    Topics :: Social
    • 18 Feb
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