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  • You Won’t Believe The Truth About Clickbait

    Why are we such suckers for a tantalising headline? And what can we do to stop junk-food content from taking over the world?

    Topics :: Storytelling
    • 23 Oct
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  • The First Lady of link-bait

    Which current First Lady has taken a job at Upworthy? The answer probably won’t surprise you at all.

    News & Views
    • 9 Sep
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  • Disruptive social network: State

    State is the latest start-up that has the potential to shake up the social media industry.

    Topics :: Social
    • 22 May
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  • Keep testing to succeed: the “science” of virality

    If there’s a science to shareable content, Upworthy editors (should) know it.

    Topics
    • 1 Apr
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