What if the thing that could save social apps from themselves – and user frustration – is a downgrade?
Kent Wertime, co-CEO of Ogilvy and Mather Asia Pacific on people-led growth.
Propelled by gains in income & higher education, connected by technology, the next billion middle-class consumers are remapping geography of growth.
An ogilvydo panel in partnership with PwC on the conglomeration of cities, the increased velocity of the middle class and it’s impact on brands and consumers.
Michael Graham, Partner at PwC, talks about the growth potential of Indonesia and India and how brands can harness their huge consumption patterns.
Middle-class growth in sprawling urban areas throughout the world are changing how brands and agencies have to approach their marketing.
Ogilvy & Mather’s new report identifies 12 “velocity” markets that will reshape global growth and challenge outdated notions about “emerging markets”.
